1998General sourceWell documented
Take-Two Founds Rockstar Games
On the timeline · around 1998 ·
What happened
In March 1998 Take-Two Interactive acquired the assets of the defunct publisher BMG Interactive — including Grand Theft Auto. Later that year Take-Two established Rockstar Games as its premium, edgy publishing label, led by brothers Sam and Dan Houser and their colleagues, headquartered in New York City.
Why it matters
Rockstar was built to make bold, cinematic, mature games with a rebellious brand identity — a mission that would redefine what blockbuster video games could be.