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9 September 1999 (North America)Reputable source · 2 sourcesWell documented

The Dreamcast makes online console play standard

Sega's last console ships with a built-in modem years ahead of its rivals

On the timeline · around 9 September 1999 (North America) · 3D, CDs, and the Console Wars3D, CDs, and the Console WarsGoing Online and EverywhereThe Dreamcast makes online console play standard19961997199819992000200120022003

Quick facts

Manufacturer
Sega
North America launch
9 September 1999
Key feature
Built-in 56k modem for online play
First-day US sales
225,132 units / $98.4 million

What happened

Sega launched the Dreamcast in Japan in November 1998 and in North America on 9 September 1999, a date the company marketed heavily as '9.9.99.' The console shipped with a built-in 56k modem as standard equipment, letting players connect to online services for multiplayer and web browsing without extra hardware, a first among home consoles. The North American launch set a new industry record for first-day US retail sales, moving 225,132 units and generating 98.4 million dollars in a single day, and the console reached over 30 percent US market share by Christmas 1999 on the strength of launch titles and in-house sports games.

Why it matters

By building online connectivity directly into the hardware rather than treating it as an accessory, the Dreamcast normalized the idea that a console should be able to go online out of the box, a expectation every major console since has had to meet.

How we know

Time Extension's 25th-anniversary feature on the North American launch cites the specific first-day sales figures and a direct quote from then-Sega of America president Peter Moore describing the launch as a record for entertainment retail.

Sources

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