Apple unveils the iPhone
A phone, an iPod, and an internet device merge into one multi-touch screen
Quick facts
- Announced
- 9 January 2007, Macworld, San Francisco
- Announced by
- Steve Jobs
- Key interface
- Multi-touch display
- On sale
- June 2007, from $499
What happened
Steve Jobs introduced the iPhone at the Macworld conference in San Francisco on 9 January 2007, describing it as three devices in one: 'a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough internet communications device.' Its defining feature was a new interface built on a large multi-touch display, controlled entirely by finger taps and gestures instead of a stylus or physical keyboard, which Apple had spent years developing. The phone went on sale that June, with a 4GB model priced at $499 and an 8GB model at $599.
Why it matters
The iPhone established the touchscreen slab, with no physical keyboard, as the default smartphone shape, a template nearly every competing phone maker adopted within a few years. Its later App Store, launched in 2008, turned the device into a platform other companies could build businesses on top of, rather than only a product Apple sold once.
How we know
Apple's own original newsroom press release from the January 2007 announcement documents the date, the multi-touch interface, and Jobs's description of the device directly.
Sources
- Apple. Apple Reinvents the Phone with iPhone · Primary source (author-declared)apple.com · Cited as a "primary" source (no stronger domain match). · Link is live and its text matches the event's key terms (Jul 2026)
- TIME. Watch Steve Jobs Unveil the First iPhone 10 Years Ago Today · Reputable sourcetime.com · The domain "time.com" is on our Reputable source registry. · Link is live and its text matches the event's key terms (Jul 2026)
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Related timelines
- Artificial Intelligence → · The iPhone's always-connected sensors and later on-device chips became a major platform for consumer AI features.