The first delay, then the biggest video launch ever claimed

What happened

On 2 May 2025, Take-Two announced that Grand Theft Auto VI, expected that fall, was now planned for 26 May 2026, with CEO Strauss Zelnick backing Rockstar taking additional time to realize their creative vision. Days later, Rockstar released the game's second trailer, confirming protagonists Jason and Lucia and a return to Vice City. The company told The Hollywood Reporter the trailer drew more than 475 million views across platforms in its first day, which it called the biggest video launch of all time.

How we know

The delay and the new date come from Take-Two's own press release filed with the SEC on 2 May 2025; the trailer's timing (May 2025) is in the fiscal 2026 annual report. The 475 million figure is Rockstar's own count across platforms, reported by The Hollywood Reporter; unlike Trailer 1's Guinness-certified YouTube record, it is a company-reported, cross-platform metric, and we label it as such.

Sources

• Take-Two Interactive Software, Inc.. Take-Two press release: GTA VI release date of May 26, 2026, 2 May 2025 (8-K exhibit, SEC EDGAR) (2025) · Primary source (author-declared)sec.gov · Cited as a "primary" source (no stronger domain match). · Link is live and its text matches the event's key terms (Jul 2026)
• Take-Two Interactive Software, Inc.. Take-Two Interactive annual report (10-K) for fiscal year ended March 31, 2026 (SEC EDGAR) (2026) · Primary source (author-declared)sec.gov · Cited as a "primary" source (no stronger domain match). · Link is live and its text matches the event's key terms (Jul 2026)
• The Hollywood Reporter. Grand Theft Auto VI Trailer Smashes Past 475 Million Views in First Day (The Hollywood Reporter, May 2025) (2025) · General sourcehollywoodreporter.com · Cited as a "news" source (no stronger domain match). · Link is live and its text matches the event's key terms (Jul 2026)